It’s Not Worth It!

If it’s easy, it’s not worth doing

Right now I’m so far out of my comfort zone that if the title of this article is true (and I hope to prove to you that it is), what I’m doing is worth all the gold in Fort Knox.

I can talk to a camera, I can (and did) talk to Gary Vee on his show and I can post on social media. What I didn’t think I could do is stand on a stage and talk to people about disruption in the food equipment industry. And yet, that’s exactly what I’m traveling across the country to do this summer.

My mind is blown that I said yes to this challenge. If I would have been offered this opportunity even two years ago I would have said, “You’re crazy,” and then I would have run home, locked my door and hid. So, obviously, I’m not doing this because it’s easy. I said yes because I know how hard it will be. To become the person I want to be, the person who lives a rewarding life, I have to push through what’s difficult to learn and grow.

NASA plans to send humans to the moon again as the beginning of efforts to send humans to Mars. President John F. Kennedy introduced the idea of space travel to the moon in a 1962 speech in which he said,

“We choose to go to the moon…not because [it] is easy, but because [it] is hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one we are willing to accept…”

Every time we accept a challenge, we make the best part of ourselves stronger. We learn from every stumble and improve every piece of who we are. The process is incredibly frustrating and it’s natural to consider quitting. This is where the concept of “winners never quit and quitters never win” comes to play. Be confident that the will to succeed is more powerful than the voice in everybody’s head that whispers in a seductive voice, “Quitting is easy. Go ahead, quit.”

In the food equipment industry, digital marketing is mainly about two things. 1. Consistency and 2. Authenticity.

The will to succeed comes from somewhere deeper than where voices of doubt reside. You’re whole body is involved in succeeding. There’s a shared energy that connects us to the Australian lizard that fans its neck out and the gorilla that beats its chest – both animals physically showing they aren’t afraid. When you are committed to taking on a difficult task you pull from that shared energy to enter the same zone world-class athletes often inhabit.

Embrace challenges as if they are foolproof health supplements. Success and victory improve your life in more ways than probiotics or 10,000 steps ever will. Accept imperfection as the best teacher you’ll ever know. Try again. Try 20 more times if you have to. Find a way over, under, around or through every roadblock. Don’t stop trying until you achieve your goal.

After that, look around, because your next challenge is waiting for you. But, then, so is the reward.